The HYPE Foundation, Microsoft, represented in Kenyan Sote Hub are launching the first Global Platform in tech innovation for sports alongside the Rio 2016 Olympic Games;

The goal is to create the world’s first wide-scale platform for groundbreaking innovation in sports, focusing on wearable accessories, broadcasting tech, Apps for athletes, coaches and fans. The selected ventures will be personally mentored and guided some of the world’s biggest companies, including: Google, Adidas, Ernst & Young, Nike, Accenture; Registration for the global competition has recentlybegun.

The project Jury committee at Rio consists of key figures in the field of innovation and sports, including: Mr Carlos Arthur Nuzman President of the RIO 2016 Olympic Committee Organizing Committee, Daniel Brusilovsky, CIO of the NBA champion’s Golden States; Mac Freeman, VP of Super Bowl champion Denver Broncos; Avram Grant, former coach of Chelsea football club, Lordvick Omondi Aduda, Former CEO Football Kenya Federation, CEO FKF PL Ltd and Director/Founder of EuroAfrican Networks Ltd.

Amir Raveh, CEO of the HYPEFoundation: “The market for innovation in sports is currently estimated at $250 billion and compared to other markets is still in its infancy. The goal is to provide the first ever international exposure for Innovations that will revolutionize the world of sports as we know it”.

Towards the forthcoming Rio Olympic Games in August, the HYPE Foundation, Sote Hub in conjunction with the world’s biggest sports brands has launched an additional platform for the first time called -TOP 50.

The ‘Top 50’ project is intended for start-up companies in the growth stage, seeking, acquaintance with investors, and support from leading companies in sports and technology, international media exposure such as: Puma, Under Armour, polar, Speedo and more. Out of the competing entrepreneurs, the top 50 ventures will be selected a senior judging committee on behalf of Google and Microsoft. The program consists of various tracks, depending on the entrepreneur’s needs, while the premium track offers a unique opportunity to present the venture alongside the Olympic games in Rio on August 24th.

In addition, registration has begun for the International Startup Competition, The winning projects will go to the Olympic games in Rio. After the registration closes in May 2016, eight regional competitions will be held around the world: U.S.A. (Denver and San Francisco – 15.6 and 7.6), U.K. (12.7), Middle East (23.5), Europe (Italy – 31.5), Balkans (23.6.16) Africa, Kenya) (30.6), and Latin America (14.7).

In each region 10 final candidates will be selected to appear before a senior panel of judges, and compete for the right to represent the region at the Olympics. The selected venture from each region will present its product in front of a panel of international experts at the grand final in Rio, including:

Dr. Gilad Weingarten, Head of scientific at HYPE; soccer coach Avram Grant; Yuval Brown, CEO of Saucony (IL); Mac Freeman, VP Denver Broncos (Super Bowl champion of 2016); Daniel Brusilovsky, CIO of the NBA champion’s and representatives of investment funds and private investors. The winning start-up will receive a 100 thousand Euros from the owner of Disruptive Technologies Fund. Among the startups already participating in projects is AXIS of Louis Saha -Ex Manchester United.

Amir Raveh, CEO and founder of the HYPE Foundation: “While other areas around the world are at the forefront of technological progress, the world of sports has suffered from relative conservatism for decades. Our goal is to change this perception. We’ve realized that this field creates a strong bond with the community, especially the younger generation and therefore should draw tens of thousands of people around the world to take part in this unique project.”

David Ogiga, CEO Sote Hub Kenya- “The Nairobi event underscores Kenya’s rise as a leader in the global start-up community and highlights the contributions of its community of innovators to tackling some of the world’s most difficult and intractable social challenges. This competition is about identifying the African region’s most promising start-ups in the sports industry and connecting them to the mentor-ship and resources they need to achieve their full promise.”

To sponsor the competition and benefits of sponsorship


To register your company to exhibit in Rio


Top 50 Companies Forum



David Ogiga – Sote Hub
+254 721474286



Cathy Kanyi – Victorian Group
+254 721356320



James Ndiga – Andela_Kenya
+254 728 970 425



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